Flash of the Titans

I continue to be enthralled and amused by the Apple-Adobe contretemps. In recent weeks, the drama has ratcheted up several notches, with the shipping of the iPad, and on the eve of Adobe shipping Creative Suite 5, Apple’s change in terms, blocking developers from packaging Flash apps for iThings. It was as if the Voice of Steve thundered down from Mount Olympus, ”Release the Kraken!”

Yes, the iPadcalypse is upon us. I find it thrilling. I’m a usually a mello Jack Johnson-listening vegetarian, but the Apple-Adobe war makes me want to chew raw red meat with “Achilles Last Stand” cranked to 11, as I simultaneously read dueling blog posts by Lee “Go Screw Yourself, Apple” Brimelow, and John C. “Why Does God Need a Starship?” Welch. Get Tarantino on the phone, I want to pitch InGlourious Flashers to him.

So what do I think I think?

As they say in the Book of Faces, it’s complicated.

One one hand, a lot of my friends, and people I would like to be friends with, are critters in the Adobe ecosystem. They either work for Adobe, or are closely connected in one way or another. So some part of their success is related to the success of Flash, or Adobe in a broader sense. And for these people, I wish all good things, so by extension, I root for Flash to be as ubiquitous and powerful as the evangelists say it is.

On the other hand, browsing the Web sometimes makes me feel a little like old Atlas here.

I have been a Mac user longer than I have been an Adobe user. And the Mac user in me hates Flash. If I am having any problem browsing the Web, there is a 99.9% probability that Flash (OK, Flash Player. Still.) is the culprit. Even the beloved WordPress platform that gives life to this blog suffers from Flashitis when I try to check my stats.

How much of my life has been wasted staring at a spinlocked cursor whilst some animation gets all its bits in order (if indeed it ever does)? How many dancing babies trying to entice me to refinance my mortgage must I endure? I care not to know. It would just make me sad. And for this reason, I fully understand Apple’s policy of blocking Flash, even cross-compiled Flash, from the iPhone/iPad/iPod. When John Q. Websurfer’s cursor starts spinning, Apple’s going to catch the crap because they make the thing he’s holding in his hands. Spinning cursor = iPad is slow and lame.

And, on the third hand, the consumer in me just doesn’t care. I don’t  care whether my videos are H264, HTML5, H1N1, or H67-5309. They just have to work and look good. By the same token, I couldn’t care less what kind of paintbrushes VanGogh used, what kind of amplifier Jimmy Page used, or what kind of freezers Ben and Jerry’s use. I just care about the experience of seeing Starry Night, hearing “Achilles Last Stand”, and tasting Cherry Garcia. There are limits to geekdom. You can’t be a geek about everything. Renaissance geeks scare me.

I also wonder about the possibility of Apple buying Adobe. Steve Jobs is sitting on a ginormous mountain of cash ($41 billion). Today, Apple stock hit an all-time high, and they beat sales estimates across the board, for Macs, iPods, and sold a ridiculous 8.75 million iPhones. Apparently the lack of Flash isn’t toooooooo much of a drag on sales, eh?

To put things in perspective, Apple’s current market cap is almost $222 billion. Adobe’s is $18.4 billion. That makes Apple twelve times the size of Adobe. Not exactly Kraken vs. Perseus proportions, but definitely not a clash of equals.

Since a mere 10 miles separates the Infitinte Loop from Creative Suiteland, Jobs could send a 100% carbon-neutral bike courier over to Adobe with a cashier’s check for 20 big ones, and still have enough left over to buy Iceland (with their Bjork/herring/volcano fueled GDP of $11 billion). Dear Steve, I’ve taken the liberty of mapping out the route.

Even so, Apple is pushing every advantage to the limits of hubris. It may be their tragic flaw. And the fictitious fact remains that little Perseus did defeat the giant Kraken, with the help of another titan. Maybe Adobe is PerCS 5.0…

Stay tuned.

So Comes the Savior, the Destroyer, the iPad

After last year’s O’Reilly Tools of Change conference, I wrote a post called Is This What a Kindle Killer Looks Like? in reference to a cool prototype I saw for the Plastic Logic Que reader. To me, it was immediately evident that this device had virtues that would far surpass the klunky Kindle. The Plastic Logic device was iPod like whereas the Kindle was definitely Zunesville, Daddy-O. Y’know, for squares.

About that time I also read a piece on Ars Technica about Apple’s stance toward ebooks, which said that King Steven could rule the land of ebooks if he so much as lifted a finger to do so. But the word was that he deemed the land of ebooks to be a barren waste, unworthy of conquest. Or maybe he was busy breaking in his new liver.

Fast forward to present day. The iPad makes its debut in two weeks. The first day of pre-orders for the device was like tickets going on sale for a Lady Gaga show. If everyone attending the show got a free cone of Ben & Jerry’s and a minute in the money booth. Analysts estimated that 120,000 units shifted that first day. And Apple’s well on their way to over a million sold before they hit the stores on April 3. That’s over a million sold before almost anyone has even seen one of the things in real life. How funny would it be if the iPad didn’t even really exist? When April 3 comes, there’s just a video playing in all the Apple stores of Steve Jobs laughing and saying, “I was just screwing with you people! Can’t believe you dumb shmucks believed in a giant iPhone. We didn’t even bother to think up a cool name and you still bought it. Hee hee.”

Ah but the iPad is real, and it is not just a Kindle Killa, it is the asteroid streaking into the atmosphere, and ending on the Age of dedicated eReadersaurs. And even if the iPad doesn’t destroy dedicated eReaders by itself, it is soon to be followed by a raft of other tablet devices, by HP and others. There could be 50 or more models on the market by next year, and with sales expected to be 10.5 million units this year, and 50 million per year by 2015, well, you get the picture.

So why am I so convinced that the iPad will destroy everything in its path? Well, I have 3,000,000,003 reasons. Give or take. The 3 billion comes from the number of downloads from Apple’s app store. And the three are my mom, my wife, and my daughter. Current users of a Windows laptop, a MacBook Pro, and a Nintendo DSi, all of which could be replaced with iPads to great effect, methinks. The laptops are overkill, and the Nintendo is underkill. As long as we can keep watching Harry Potter Puppet Pals on YouTube, we’re good.

So Steve, please put us down for three iPads, come Christmas time. And some gift cards for the iBooks store. You need any more organs, I got a kidney I could probably spare.

Of course the iPad has its nasayers, who have been saying nay from the rooftops. It doesn’t do Flash, it doesn’t have a camera, it doesn’t multitask, it’s not widescreen, it’s a walled garden, the app store has draconian terms that treat developers like crap, it’s got a dumb name, etc.

For a rebuttal, we go now to Senior eBook analyst Stan Broflovski. Stan, what do you say to all the iPad critics’ charges?

“Dude, we don’t care.”

See, Stan agrees with me that the iPad heralds no less than a new new age of computing. It is the asteroid dealing the death blow to not only to the Kindle, the Nook, and plodding dinos like my mom’s laptop, but also sending my wife’s velociraptor of a MacBookPro scurrying for cover. My daughter’s DSi is probably small enough to survive for now, but she will soon graduate to an iThing, no doubt. The simple fact is, outside of work, most people don’t need computers to accomplish the vast majority of their digital tasks. In fact, when you get right down to it, most people don’t even want computers.

Right, Stan?

“That’s right Dude. Computers are complicated, expensive, time-consuming, pain-in-the-ass appliances. Most applications are bloated, slow pieces of crap with a million useless features. Even mice suck when you really think about it. People just want to do what they do: find, use, and share information, communicate, connect, and create. They need to shop and pay bills. They like to listen to music, play games, doodle, and watch Terrance and Philip videos. People put up with crashes, viruses, slowness, upgrades, drivers, plug-ins, backups, etc in order to get the good stuff. They just want things that work fast and work every time. And if a tablet running sandboxed apps lets them do what they want without all the crap, well, then tablets are the future of computers. And reading books and magazines will be just one of a million things you do on a tablet. Nobody will even think twice about it a few years from now.”

Thank you Stan. I’ll put you down for an iPad too, m’kay?

FlashWar

The most fascinating and entertaining thing in my online universe right now is the Apple vs. Adobe war-by-proxy raging on the internets. Sparked by Apple’s refusal to support Flash on the iPhone OS, this conflict has gone nuclear with the announcement of the iPad. Steve Job’s demo of the iPad’s “ultimate browsing experience” revealed “blue legos” indicating the lack of Flash content. If you’re a fan of Apple/accessibility/HTML5/Things That Just Work this is the greatest news since the advent of the Web. If you’re a fan of Adobe/Flash/Things That Work TODAY, this signals the end of the Web altogether.

Zealots and partisans, hacks and shills, fanboys and girls, in mortal mental combat, using only their bare fingers and keyboards to beat each other senseless. Gives me chills.

A quote from Jobs calling Adobe “lazy” surfaced after the iPad demo and only poured gasoline on the fire.

Then a blog post by Flash evangelist Lee Brimelow showed a series of popular websites that wouldn’t work on the iPad. Included was a screenshot of a porn site and Adobe was accused of  “playing the porn card.” The screenshot has since been taken down and apologies offered.

The battle of wits (and the witless) rages everywhere I go. Either Apple is a greedy, arrogant, company on the verge of becoming Steve-il, and bent on destroying the internet as we know it, or Adobe is a lazy, incompetent fraternity of morons who wouldn’t know a good piece of code if it bit them in the ass. Of course, there are rational grown-up voices in the debate too, but their entertainment value is far lower.

As for me, almost my entire computing life is Apple and Adobe. Neither is perfect. What company is? But for the most part, those companies have delivered great stuff. They give me the a place to do my work (and play) and the tools with which to do it. A significant portion of my life has been spent using their products and they have become embedded in my digital DNA. So when they go at it, I get a very “mom and dad are fighting again” vibe.

As I said, the message threads on this topic can be hugely entertaining, but they are also a bit overwhelming. Some are 500 comments long, and who is a geek enough to read all that? Well, I am. So as a public service, here is the first in what I hope will be a series of graphic summaries of the debate from different websites. This one uses quotes from John Nack’s post (and reader comments) Sympathy For the Devil. Click the image for a full-size (1280×800) version.

InDesignSecrets LIVE!

Hello Cleveland!

And Austin! And Detroit, Minneapolis, and Secaucus, NJ!

These cities are the first announced stops on the InDesignSecretsLIVE! 2010 tour.

Click the image to go to InDesignSecretsLIVE for details.

Also on InDesignSecretsLIVE, you’ll find information about the single biggest, coolest, most awesome InDesign event of the year: The InDesign Print and ePublishing Conference. This is going to be absolutely sick. And by sick I mean ridiculously fun. Here are some of the details:

Print and ePublishing Conference

Seattle, Washington USA
May 12–14, 2010
Join the world’s top InDesign experts and the Adobe InDesign team, May 12-14 in Seattle for the InDesign event of the year! Find answers and valuable insight on the topics publishing for eBooks, print, interactive documents, and more! Be inspired by fresh ideas and new products. Includes 1-day pre-conference tutorials, then 2-day multi-track conference.

Not your typical InDesign Conference

Founded by world-renowned InDesign experts David Blatner and Anne-Marie Concepción, and dedicated to the proposition that InDesign professionals deserve a great learning experience, the Print and ePublishing Conference brings together over a dozen of the leading InDesign experts minds for three days of non-stop inspiration and education!

Topics include:

  • InDesign CS5: What to Expect
  • Boosting efficiency with InDesign’s automation features
  • Best practices for a cross-media workflow
  • Creating and managing ePub and Kindle documents
  • Working with Photoshop, Illustrator, Dreamweaver, and Flash
  • XML, XSL, and You

Speakers include:

  • David Blatner
  • Anne-Marie Concepción
  • Russell Viers
  • Rufus Deuchler
  • Mordy Golding
  • Michael Ninness, Group Product Manager, Creative Suite
  • Chris Kitchener, Senior Product Manager, InDesign
  • Olav Martin Kvern
  • Diane Burns
  • Keith Gilbert
  • Claudia McCue
  • Mike Rankin
  • David Creamer
  • Gabriel Powell
  • Colin Fleming
  • Pariah S. Burke
  • James Fritz
  • Adobe Engineering Team
  • Steve Jobs
  • James Cameron
  • Lady Ga-Ga
  • Chewbacca
  • President of the United States, Barack Obama
  • Marcel Marceau
  • The Rockettes
  • The ghost of Jimi Hendrix
  • and a special keynote address by Samuel L. Jackson

OK, I may have gotten a little carried away there somewhere after the Adobe Engineering Team, but you get the point. It’s going to be awesome. And yes, no joke, I am going to be speaking there too. And who knows, maybe we can channel the ghost of Jimi to give us some GREP tips on his guitar. See you in Seattle!

Why Would You Want Be Adobe Certified?

I’m baaaack. After an extended cyber-hibernation, I’m back on the Publicious beat, and hoping to make this blog better than ever in 2010.

Recently, I received a comment on my last post about the ACE ebook asking, “why would I want to be an ACE?”

Excellent question! And one worthy of a detailed answer.

To become Adobe Certified, you have to devote a significant number of hours of preparation and study when there are probably many other things you’d rather be doing. Then when you’re done studying, you have pay $150 for the privilege of subjecting yourself to a rigorous test. Why would any sane individual do this?

Before you even look at the testing objectives, you should have some good answers to this question. That’s why I devoted a chunk of the first chapter of the book to answering the “why” question. Here’s an excerpt:

Professional Rewards

1. Shared Branding When you become an ACE, you can put the Adobe brand to work for you. Adobe has worked hard over the years to build a brand that is synonymous with excellence in technology, graphic design, and cross-media production. PDF, PostScript, and the Creative Suite are respected worldwide. So much branding goodness is tied together in that red A. One of the benefits of being an Adobe Certified Expert is that you are given permission to use the Adobe logo. If you’re in business for yourself, you can put the ACE logo on your business card, website, and other promotional materials. People recognize Adobe, and the use of the Adobe logo lends instant credibility to you.

2. An Asset in the Job Hunt In a competitive job market, you want every tool at your disposal to get and keep the attention of prospective employers. In a stack of resumes, certification might be the difference between “keep” and “toss.” It also gives you something to smile about and highlight in an interview. Obviously, certification
is no substitute for years of industry experience and an impressive portfolio, but it complements those assets and adds another detail to your story of why they should hire you.

3. Attention From Your Current Employer If you’re seeking a promotion, or even just trying to stay employed in a tough economy, you must continuously develop your professional knowledge and skills, and demonstrate them. Getting certified is a very “show-me-don’t-tell-me” kind of thing. You can’t fake it. You can’t get by on reputation or luck. You have to earn it. Being thought of as someone with the initiative to take on a challenge and the chops to pull it off can only enhance your value in your boss’ eyes. You can proudly post that certificate in your workspace as a bit of personal advertising. You may find that your opinions carry a little more weight and you become the “go to” person when it comes to all things InDesign.

Personal Rewards

1. Confidence and satisfaction There is nothing like the confidence that comes with knowing what you know. Work approaches something more like play when you know all the tools in your toolbox. You can build new projects that are fundamentally solid right from the start. When changes are needed, you know how to make them happen smoothly and efficiently. If big problems occur later on, you’ll know the best way to fix them.

2. It’s fun! I know some of you are thinking, “Fun? Are you nuts? You have issues.” Be that as it may, hear me out. I think it’s fun to devote yourself to a large and difficult
task, meet it head on, and succeed. I am assuming you want to get certified, and no one’s put a gun to your head. I’m also assuming you don’t find InDesign impossibly tedious or difficult, and that you actually like sitting in front of a computer and making stuff. In other words, you’re a geek like me. If that’s the case, then yes, there is an element of fun in this.

3. Revenge Revenge? Yeah, sure, why not? Ever been made to feel a fool by some nasty über-geek because you didn’t know an obscure bit of digital trivia? If you study for and pass this exam, you will be able to throw a bucket of cold knowledge on the Wicked Geek of the West, who will disappear into the floor shrieking, “I’m melting! Oh, what a world! Who would have thought a good little geek like you could destroy my beautiful wickedness?” Or you might just get a grudging nod of respect.

But you can always hope for the melting.

The InDesign ACE eBook is Published!

Woo-hoo!

My first ebook is published and now on sale!

Click here to visit the InDesign Secrets store.

Here’s the official description:

The InDesign Secrets Guide to the InDesign CS4 ACE Exam eBook (PDF, 150 pp) is the most thorough resource available for anyone interested in becoming an Adobe Certified Expert (ACE) in InDesign. More than a simple study guide, it offers you a comprehensive plan for preparing for and passing the exam.

The Guide breaks down every one of the 58 InDesign CS4 testing objectives (as published by Adobe) and shows exactly what you need to practice and study. Objectives are illustrated with screenshots from InDesign and are hyperlinked to the relevant information in InDesign’s online help, so you can get immediate answers to your questions. Each chapter ends with sample test questions (and their answers) to help you gauge your progress as you go.

Additional chapters detail the testing process, self-assessment, personalized study plans, study tips, and test-taking strategies, and re-certification. With The InDesign Secrets Guide to the InDesign CS4 ACE Exam you can accelerate and focus your preparation so you walk into the testing center with confidence, and walk out an ACE.

  • Download a Sample Chapter (11 pp, a 2.2 MB PDF) to see how Mike breaks down the test objectives (in this case, tables) into clear, concise, and generously illustrated explanations.
  • Only $9.95 for each copy of the full e-book (150 pp); download it immediately after purchase.
  • 25% Introductory Discount off your order if you enter the discount couponRANKINRULES in the shopping cart before Nov 30, 2009.

No doubt, I’ll have a lot more to share on this topic, but for now it’s just…woo-hoo!

Publicious Book Review: Presentation Zen

It’s been a while since I’ve recommended any books, but right now I have two good ones to share, Presentation Zen and Graphic Design History: A Critical Guide. The first is an absolute, five star, required reading, go get it RIGHT NOW book. The second is more of a textbook that will appeal to a limited audience of brainy desingers who get off on knowing how we got from Roman majuscules to uncials to, God help us, Comic Sans. I’m not finished with Graphic Design History, so I’ll save my thoughts on that one for now. But Presentation Zen rocks. (pun intended)

  presentation-zen-book

If you have ever been the victim of “death by bulleted list”, or suffocated by a boring speaker droning on until all the air is sucked out of the room, I think you will love this book. Over the years, I have endured many a dreadful presentation consisting of a person basically reading over a set of ugly, confusing slides, that taught me nothing. Presentation Zen recommends quite a different approach: clean slides with very little text, bold visuals, and..get this…speaking in a real human voice. What a revelation!

The author practices what he preaches. The book is beautifully designed with lots of white space surrounding the text and examples, so reading it is a pleasure. It’s the rare book where you feel like you learned something on every page. Edward Tufte’s data-ink ratio is honored. Nothing is wasted. Inspiration is drawn from daVinci, Einstein, Thoreau, and that master of Zen presentation, Steve Jobs. 

There are plenty of examples of good and bad presentation design. Most of the bad stuff comes from people mistaking decoration for design, or trying to make their PowerPoint slides into full-fledged documents, aka slideuments. Slideuments suck. Your slides are not supposed to be pages in a document, crammed with tiny details. For that, you should create an actual supporting document to hand out to your audience after the presentation. Giving it to them beforehand, or even worse, giving them your slides printed out, is the kiss of death. Everyone is so busy flipping back and forth, dividing their attention between page and screen, that they will remember nothing. I’ve seen it many times.

Dissolves, logos, 3D effects, and tired PowerPoint templates are all to be taken out behind the barn and shot, for the crime of crippling human communication.

One of the most interesting points the author makes is that slide presentations have more to do with comics and documentary film making, than anything else. It’s about the story, the audience, and using emotion and visuals to maximum effect to get the audience to remember your story (and you, BTW).

Presentation Zen also has a companion website well worth visiting. I’d recommend you check the book if you plan on speaking in front of an audience any time in the foreseeable future.

Cast Iron Cool

Lest you think Publicious is a stable of one-trick publishing ponies, only capable of rendering the creations of others onto screen and print, behold!

4019330463_d12be1d69f

Yes, we have a soon-to-be published author in our midst. Read about Cinnamon’s upcoming book, The Everything Cast Iron Cookbook, at her blog, Poise.

Yummy! And congratulations to my multi-talented friend.

The book won’t hit the streets for a bit, buy you can pre-order it now at Amazon. At just over $10 it’s a steal. And if you order now, I’ll throw in some extra kerning for free.

Now if only I could get Eric to write a book on cocktails…

Publicious Links: The Real Balloon Boy Edition

He’s still up there. Somewhere. Alone. The poor balloon boy, captive of the merciless sky. Orphan of the atmosphere. My heart goes out to him. No, not that hoaxing chump whose dad sent up a Jiffy Pop bag and called 911. I’m talking about the real balloon boy. Pascal. Le garçon Parisien who has been riding the whims of the winds since 1956.

realballonboy2

At least he was wearing a warm sweater. In retribution for failing to protect one of their kind from the neighborhood bullies, pauvre Pascal was kidnapped by a marauding band of garish helium hooligans, never to be seen again.

Realballonboy

He would be in his 60s by now. Be brave, Pascal.

Now on to this week’s links:

Web 2.0 Journal has a look at the Nook (hey, that rhymes) vs. the Kindle.

2010 is going to be the Year of the E-book. Don’t take my word for it, PCWorld has a roundup of the new combatants in the War on Paper. Old Publicious pal Plastic Logic will ring in the new year in January with the QUE.

XML Journal has more on the Nook, and how Adobe worked with Barnes and Noble to get PDF and EPUB on the gadget.

Need to design and produce accessible PDF? Then you need to read Adobe’s resources on the subject. How to create accessible PDF from Word, InDesign, etc.

LiveBrush is yet another free and interesting drawing app.

‘Tis the season to be gory, and Naldzgraphics has gathered 45 horrifying Photoshop tuts. How to zombify, vampirize, etc.

Flash without ActionScript is like ice cream without hot fudge, whipped cream, and a cherry on top. That comes zooming onto your table from stage right. Enter ActionScript.org to help you learn the magic words.

Flash on the iPhone? Sorta, kinda. Newsfactor has an article on Apple v. Adobe.

VectorTuts has a tut on creating a vector texture with a wonderfully old school twist.

Creately is an online diagramming app that’s either free (basic version) or pay what you want (souped up).

InsideRIA is a great site from O’Reilly for keeping tabs on developments in the rich internet app realm.

Lastly, thanks to Pariah Burke and his column Free For All on CreativePro.com (required reading for destitute designers everywhere), for the heads up on FontCapture, a free online tool for making a font out of your handwriting. I don’t know why I think this is cool. I don’t try to write in Helvetica, so why would I want to type in Rankin? But I really do.

Till next time, think of Pascal, and keep watching the skies.

Blatner Tools Public Beta

aka InDesign on Steroids

 product banner

DTP tools has just posted the public beta for a suite of InDesign plug-ins that are the brainchild of my partner in blogging crime, David Blatner. I got a look at these a while ago and they are very cool. My favorite restores an ability I’d lost when I consigned Quark XPress to the dustbin of DTP history: the ability to assign any keyboard shortcut to any style. That was my #1 pet peeve when I switched to InDesign and remains a (healed over) thorn in my side to this day. In fact, Blatner Tools goes even further, allowing you to assign keyboard shortcuts to swatches and layers too. Other features include the ability to find and replace colors, automatically generate styles from unstyled content,  automatic fraction building, side-by-side comparison, and so on. If any of ths sounds cool (and I’m betting it will to 99.9% of Publicious readers), check out the public beta.

Now if only someone would make a DTP army knife for real!

Oh, and memo to the FCC and anyone else who cares: I have not received any compensation for this post, though I think David once offered to buy me a cookie after we had dinner. Nuff said.